Post by amirmukaddas on Mar 14, 2024 2:15:45 GMT -5
Welcome to our corner dedicated to the world of marketing and corporate communications. Today we will talk to you specifically about Micromarketing , explaining what it is and how it can be used by brands as part of their business strategies. Micromarketing, what is it? Let's start by talking to you about the very concept of Micromarketing. Micromarketing means the set of marketing strategies and levers aimed at modifying, increasing and influencing consumer behavior in the physical and online stores. The underlying objective of all these strategies must be to encourage the consumer to maintain a long-lasting and stable relationship with the company, which can lead to economic benefits for the same, while respecting the tastes and characteristics of the person with the which we stay in touch with. Ultimately it is one of the cornerstones of our brand positioning . The main objectives underlying micromarketing are: acquisition , i.e. increasing your customer base; retention.
Difference between micro and macromarketing In general , micromarketing differs from the concept of macromarketing , which instead refers to the set of interactions between companies and topics related to marketing systems and strategies, consumer behavior, market regulation, social responsibility, justice and ethics of markets, sustainable marketing. Examples of micromarketing Denmark Telegram Number Data Micromarketing levers can be linked to physical or online stores, through a series of marketing tools with an impact on a business level. One of these could be represented by the loyalty card , with which the customer can obtain discounts and access exclusive promotions at the point of sale. Through this card it is also possible to accumulate points and is usually filled in by providing the shopkeeper with a series of information, which is used by the company to build its customer database and personalize the offers.
Among the information required to obtain the loyalty card, there are: name and surname; age; sex; residence; family; profession; contacts Using the card it is possible to study the buyer's purchasing behavior, based on the following elements: average receipt; sensitivity to promotions; brand loyalty ; sales concentration; composition of the receipt; purchase frequency; The same goes for the most modern customer loyalty and micromarketing systems in the digital environment. In fact, with the development of online stores, marketing strategies also evolve towards a model that takes into consideration the market as a group of users connected to the internet and ready to purchase goods and services online. In this case, for example, sophisticated marketing automation systems linked to emails (which are part of broader email marketing strategies), where targeted discounts and promotions can be proposed based on the user target, or the ability to increase the average price of the receipt through upselling and cross-selling strategies , or even re-marketing strategies , allow you to achieve objectives rather quickly and are the main strategies used by brands that operate online.
Difference between micro and macromarketing In general , micromarketing differs from the concept of macromarketing , which instead refers to the set of interactions between companies and topics related to marketing systems and strategies, consumer behavior, market regulation, social responsibility, justice and ethics of markets, sustainable marketing. Examples of micromarketing Denmark Telegram Number Data Micromarketing levers can be linked to physical or online stores, through a series of marketing tools with an impact on a business level. One of these could be represented by the loyalty card , with which the customer can obtain discounts and access exclusive promotions at the point of sale. Through this card it is also possible to accumulate points and is usually filled in by providing the shopkeeper with a series of information, which is used by the company to build its customer database and personalize the offers.
Among the information required to obtain the loyalty card, there are: name and surname; age; sex; residence; family; profession; contacts Using the card it is possible to study the buyer's purchasing behavior, based on the following elements: average receipt; sensitivity to promotions; brand loyalty ; sales concentration; composition of the receipt; purchase frequency; The same goes for the most modern customer loyalty and micromarketing systems in the digital environment. In fact, with the development of online stores, marketing strategies also evolve towards a model that takes into consideration the market as a group of users connected to the internet and ready to purchase goods and services online. In this case, for example, sophisticated marketing automation systems linked to emails (which are part of broader email marketing strategies), where targeted discounts and promotions can be proposed based on the user target, or the ability to increase the average price of the receipt through upselling and cross-selling strategies , or even re-marketing strategies , allow you to achieve objectives rather quickly and are the main strategies used by brands that operate online.