Post by xyz3700 on Feb 27, 2024 1:29:39 GMT -5
The case was opened following a complaint made by Media Group Informação e Tecnologia. According to the allegations, Google Search would have privileged its own themed sites in organic search results. According to the complaint, Google benefited its service when it decided, in 2013, to permanently position Google Shopping results at the top or side of the search engine page, through ads with images. However, these advertisements would be incompatible with the functioning of competing price comparators, which would constitute alleged discriminatory treatment. For the case's rapporteur, counselor Mauricio Oscar Bandeira Maia, it was not possible to verify manipulation of Google's organic search algorithms in the Brazilian market.
The rapporteur considered that the reduction in price comparators in the Brazilian market has no causal link with Google's commercial practices. Furthermore, it understood that the conduct of blocking access to an essential structure, tying and lack of transparency on the part of Google were not confirmed. According to Bandeira Maia, the relationship between the increase in the cost per click (CPC) and Chinese Malaysia Phone Number List any anti-competitive conduct by Google was also not verified. Efficiencies The rapporteur also pointed out efficiencies for Brazilian consumers and advertisers resulting from internet search market practices. With the launch of the Product Listing Ads (PLA) model, shopping ads effectively became paid. In the previous format, called Product Universal , displaying product-themed results was a free service.
For the rapporteur, the consequence cannot be considered negative for users or online retail agents because the PLA standard encourages retailers to keep their product information detailed and updated. Regarding the presentation of images in advertisements, Bandeira Maia stated that the practice generates benefits for retailers because it also increases the chances of converting a click to a purchase, in addition to attracting more attention from users.The issuance of a provisional measure outside the requirements of relevance and urgency means a disregard for the primary function of the Legislative Power and checks and balances , which highlights voluntarist tendencies towards the practice of illegalities. This type of legislative process must obey the guidelines of the systemic whole, which is the Constitution, with the function of densifying it, and not of draining its concrete force.
The rapporteur considered that the reduction in price comparators in the Brazilian market has no causal link with Google's commercial practices. Furthermore, it understood that the conduct of blocking access to an essential structure, tying and lack of transparency on the part of Google were not confirmed. According to Bandeira Maia, the relationship between the increase in the cost per click (CPC) and Chinese Malaysia Phone Number List any anti-competitive conduct by Google was also not verified. Efficiencies The rapporteur also pointed out efficiencies for Brazilian consumers and advertisers resulting from internet search market practices. With the launch of the Product Listing Ads (PLA) model, shopping ads effectively became paid. In the previous format, called Product Universal , displaying product-themed results was a free service.
For the rapporteur, the consequence cannot be considered negative for users or online retail agents because the PLA standard encourages retailers to keep their product information detailed and updated. Regarding the presentation of images in advertisements, Bandeira Maia stated that the practice generates benefits for retailers because it also increases the chances of converting a click to a purchase, in addition to attracting more attention from users.The issuance of a provisional measure outside the requirements of relevance and urgency means a disregard for the primary function of the Legislative Power and checks and balances , which highlights voluntarist tendencies towards the practice of illegalities. This type of legislative process must obey the guidelines of the systemic whole, which is the Constitution, with the function of densifying it, and not of draining its concrete force.